The 2022 Pele Awards Winners Have Been Announced!

This year’s Pele Award Winners have been selected. Take a look at who our 2022 Judges chose as this year’s best in advertising and design in the State of Hawaii for 2021.
Mahalo to all the entrants for entering and congratulations to all this year’s 2022 Pele Award Winners.

A Message from Jerry & Paul

Read full letters here

This past year has no doubt been another challenging year but at the same time and opportunity to rise up and take on new challenges.

Congratulations goes out to all participants from Hawaii’s advertising industry as well as our amazing students for finding new ways to push the envelope and be creative.

Jerry Blue

2020—2022 President, AAF-Hawaii
Owner, Element 8

Kudos goes out to our 2022 Pele Lead Creative Team who is worked diligently from Day 1 on coming up with our Creative Theme and Execution till this week, scrambling around
to get everything in order for our 2022 Pele Awards Weekend Show. They are: Richard Fraioli, Fraioli Creative; Brad Shin, Wasiswas Creative Services; Ryan Kawamoto, Kinetic Productions; Melissa Lum, Kapi‘olani Community College.

Thanks to our Pele Awards Intern, Dexter Corpuz, a recent UH West Oahu Graduate.

Paul Lam

Pele Awards Chair
President, Media Buy Paul, LLC

Meet the 2022 Judges

Check out this year’s 2022 esteemed judges.
This year, judging was held online/virtually. We literally spent over together 10 hours on Zoom viewing and judging all the broadcast work.

And we had judges from all over the U.S. which included Detroit, Milwaukee, Los Angeles, and Sacramento. They were:
Greg Braun—
Retired, DP, Global Chief Creative Officer, Professor of Advertising
Commonwealth/McCann, Detroit The College for Creative Studies, Detroit

Dave Hanneken—
Partner, Executive Creative Director, Adjunct Professor
Hoffman York, Milwaukee Marquette University

Kris Hanson—Creative Boss
Kris Hanson Design, Northern California

Diogo Valim—Associate Creative Director
Reality Labs at Meta, Los Angeles

Read their bios

2021 National Winners

Last year, one lone Hawaii entry was recognized at the 2021 National American Advertising Awards Show held virtually in June 2021 in Washington DC.

Congratulations to our Hawaii Winner!

View National Winners


Browse Pele Awards Winners from previous years.