2020 Pele Awards Winners Have Been Announced!

This year’s Pele Awards Winners have been selected. Have a look at the very best design and advertising work in Hawai‘i. Mahalo to all participants and congratulations to all the winners.

A Message from Jerry & Paul

Read full letters here

This past year has no doubt been unprecedented and stressful, but at the same time an opportunity to rise up and take on new challenges. Congratulations go out to all participants from Hawaii’s advertising industry as well as our amazing students for finding new ways to push the envelope and be creative.

Jerry Blue

2021—2022, President, AAF Hawaii
Owner, Element 8

It’s my 11th year of chairing the Pele Awards and we couldn’t have done it with all of your support of the program.
Despite 2021, continuing to be a pandemic year, we faired pretty well on the number of that were entries received:
           Professional = Down 8%
           College =        Up 37%
           High School = Up 55%

Paul Lam

Pele Awards Chair

Meet the Judges

Get to know this year's esteemed judges. We're so pleased to have co-owner & founder David Flanagan from agency Misfit. From her eponymous studio Morla Design, we have president & creative director Jennifer Morla. And ACD and art director Diogo Valim from TBWA Media Arts Lab. Many thanks to all three for giving their time and expertise to our Pele Awards!

Read their bios

    National Winners

    Last year, 10 local entries were recognized at the 2019 National Addys were held in D.C. Congratulations to the winners!

    View National Winners


    Browse Pele Awards Winners from previous years.