2021 Pele Awards Winners Have Been Announced!

This year’s Pele Awards Winners have been selected. Have a look at the very best design and advertising work in Hawai‘i. Mahalo to all participants and congratulations to all the winners.

A Message from Jerry & Paul

Read full letters here

This past year has no doubt been unprecedented and stressful, but at the same time an opportunity to rise up and take on new challenges. Congratulations go out to all participants from Hawaii’s advertising industry as well as our amazing students for finding new ways to push the envelope and be creative.

Jerry Blue

2021—2022, President, AAF Hawaii
Owner, Element 8

It’s my 11th year of chairing the Pele Awards and we couldn’t have done it with all of your support of the program.
Despite 2021, continuing to be a pandemic year, here’s a summary of the entries that were received:

  • Professional = Down 8%
  • College = Up 37%
  • High School = Up 55%

Paul Lam

Pele Awards Chair

Meet the 2021 Judges

Get to know this year's 2021 esteemed judges. We're so pleased to have partner and ECD of Hydrogen, MARY KNIGHT. From her Orange County Design studio Hoodzpah, Inc., we have designer and co-founder AMY HOOD. San Francisco freelance art director ROZ ROMNEY. IDEO’s communication design director, FABIAN HERRMANN; And ACD and Apple art director JEREMY WIRTH from TBWA Media Arts Lab. Many thanks to all three for giving their time and expertise to our 2021 Pele Awards!

Read their bios

2020 National Winners

Last year, 6 Hawaii entries were recognized at the 2020 National American Advertising Awards Show held virtually in June 2020.

Congratulations to the our winners!

View National Winners


Browse Pele Awards Winners from previous years.